Stamp Announcement 21-21: Western Wear Stamps

Stamp Announcement 21-21: Western Wear Stamps

©2020 USPS

On July 23, 2021, in Abilene, TX, the United States Postal Service® will issue the Western Wear stamps (Forever® priced at the First-Class Mail® rate) in four designs, in a pressure-sensitive adhesive (PSA) double-sided booklet of 20 stamps (Item 683300). These stamps will go on sale nationwide July 23, 2021, and must not be sold or canceled before the first-day-of-issue.

The Postal Service™ celebrates the enduring legacy of Western wear with four fun new stamps that feature graphic illustrations of Western wear staples:

n Cowboy boot with a spur,

n Cowboy hat,

n Western shirt, and

n Belt buckle featuring a longhorn head.

A stippling technique, creating images using small dots of color, was used to give the illustrations a worn and gritty feel. Each image is framed by elements common to the American West and iconography of the region, including cacti, snakes, roses, and stars. Art director Greg Breeding designed the stamps with original art by Ryan Feerer.

Availability to Post Offices: Item 683300, Western Wear (Forever Priced at the First-Class Mail Rate) PSA Double-sided Booklet of 20 Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Western Wear StampsUSPS Stamp Fulfillment Services8300 NE Underground Drive, Suite 300Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by November 23, 2021.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at Customers may register to receive a free USA Philatelic catalog online at

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.


Western Wear Stamps

Item Number:


Denomination &Type of Issue:

First-Class Mail Forever


Double-sided Booklet of 20 (4 designs)



Issue Date & City:

July 23, 2021, Abilene, TX 79601

Art Director:

Greg Breeding, Charlottesville, VA


Greg Breeding, Charlottesville, VA


Ryan Feerer, Abilene, TX


Joseph Sheeran

Manufacturing Process:




Press Type:

Muller A76

Stamps per Booklet:


Print Quantity:

175,000,000 stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:


Stamp Orientation:


Image Area (w x h):

0.77 x 1.05 in./19.558 x 26.67 mm

Stamp Size (w x h):

0.91 x 1.19 in./23.114 x 30.226 mm

Full Booklet Size (w x h):

5.76 x 2.38 in./146.304 x 60.452 mm


Cyan, Magenta, Yellow, Black

Plate Size:

880 stamps per revolution

Plate Number:

“P” followed by four (4) single digits

Marginal Markings:


Header: “Western Wear” Twenty First-Class Forever Stamps • USPS logo • Plate number in peel strip area • ©2020 USPS in peel strip area • Barcode


Promotional text in peel strip area

— Stamp Services, Marketing, 6-17-21