How It Works for Small Businesses, available via desktop app and cloud-based platform, lets businesses buy postage online and print postage and shipping labels through its integrations with the United States Postal Service (USPS) and United Parcel Service (UPS). Users can save even more time by scheduling package pickup straight from their place of business.

Monthly plans start at $17.99, and postage costs are discounted over standard USPS and UPS prices. Currently, you can test with a four-week free trial, which comes with $5 in free postage.


How to Use can also be used to print packing slips, purchase shipping insurance, and update customers on their order status.

Not only does printing labels through make order fulfillment easier, but it can help business owners save on shipping with its reduced postage rates. USPS postal rates are discounted for certain types of mail and packages, and users can save up to 77% on shipping via UPS.

To get started using for your business, follow these steps.

Step 1: Sign Up for a Free Trial

Getting started with a account is easy. You’ll need to fill out a short form with your email address, username, and password. The form will also ask how you heard about and what you plan to use the service for—business mail, packages, or home use.

After entering login information, input your address and credit card details to begin your free four-week trial. If you do not wish to continue using, cancel your trial within the first four weeks. will send you a free Welcome Kit after you’ve created your account, which includes a set of label sheets for printing stamps or shipping labels. As a new user, you can customize your Welcome Kit by adding a free shipping scale or other shipping supplies.

Step 2: Integrate Your Sales Platform

If your business uses an ecommerce platform or online marketplace (like Shopify, BigCommerce, Etsy, or eBay), you can integrate the tools with to import orders, customer names, and addresses for seamless shipping. integrates with over 70 platforms, and businesses can register for a developer account to create additional custom integrations. Most of these direct integrations are two-way compatible—so once a label is printed through, the order status automatically updates in your sales platform.

Step 3: Print Postage or Shipping Labels

When sending a package, input the weight and dimensions of your letter or package. You’ll also include the shipping destination and how soon you need your package to arrive. The process is fairly automated, as will choose the most affordable and fastest shipping option based on the information you entered.

Businesses can use any laser, inkjet, or high-speed thermal printer to print postage and shipping, so no special equipment is required. You can print on plain paper, envelopes, labels, or’s NetStamps labels (which are used like a traditional postage stamp). You can also generate return shipping labels and print them to send with the package or send to customers digitally upon request.

Step 4: Schedule Free Package Pickup

Through the dashboard, you can schedule a free package pickup to ship out your orders. Alternatively, you can drop off your packages at any post office.

Step 5: Let Customers Track Their Orders

Once you print a shipping label for a customer order, you can set to send an emailed Shipment Notification that includes an expected delivery date, a link to the tracking number, and an optional customizable personal note. Pricing

Apart from offering a four-week free trial, charges subscribers a membership fee and shipping costs. Click through the headings below for its free trial and pricing details.

Who Is Best For is typically best for businesses that ship anywhere from 50 to 500 orders per month. It’s primarily used by ecommerce businesses but also appeals to brick-and-mortar retailers and non-retail offices.

If your business relies heavily on metered mail, you’re more likely to benefit from the savings available through That said, lower-volume businesses may be better suited by shipping providers with a lower monthly fee or free plan, such as ShippingEasy or OrderCup.

Shipping using works best for:

  • Ecommerce retailers seeking a simple solution: If your online store ships a moderate-to-large volume of parcels, may be a good fit to save time and money. The software doesn’t offer inventory management, order management, automations, or other ecommerce features—so it’s best for simple shipping needs.
  • Brick-and-mortar stores: Consider if your retail business frequently ships between multiple storefronts, sends orders to out-of-state customers who can’t make it into your shop, or is transitioning to a multichannel platform.
  • Offices that mail client invoices: If your office sends out a large volume of mail for billing or other business purposes, you can print shipping labels and postage in-house rather than waiting in line at the post office and paying full price.

Pros & Cons of

While is a smart option for many business owners, it may not be the best fit for everyone. Before committing to a paid plan, consider the advantages and disadvantages of using for postage.

Using can save some businesses time and money. That said, you should pay close attention to monthly shipping needs and profit margins to determine whether the subscription fee is worth it. Features

Beyond just printing postage and shipping labels, makes it easy to schedule USPS and UPS pickups, print packing slips, track expenses with the platform’s reporting tools, and more. features include:

  • Packing slips: lets business owners easily customize and print packing slips with their company logos.
  • Shipping labels: Users can pay for postage from their home or office and print shipping labels from any printer. even makes it easy to print postage and labels directly on the envelope.
  • Bulk printing: If using a Windows-based computer, customers can use the desktop app to print shipping labels in bulk. Mac users must use Online to print postage from any web browser.
  • SCAN forms: When sending multiple boxes in a group shipment, customers can use a SCAN form to create a master barcode. This way, each box is tracked in a shipment.
  • Hidden postage cost: Users can further customize their shipping experience by printing labels that don’t disclose the cost of postage. This is important for business owners who don’t want recipients to see how much shipping costs.
  • Shipping insurance: In addition to paying for basic postage, users can add insurance coverage to individual packages.
  • Customer notifications: Users can customize their settings so that automatically sends customers an email when their package ships. Customers can then subscribe to receive tracking updates.
  • Reporting: Business owners can use the reporting tools to track postage costs, expenses, and claims.
  • Pickup scheduling: lets users schedule free USPS pickup without having to visit a post office.
  • Return labels: If a customer initiates a return, users can email a return label the customer can print out and use to send back the product.
  • Shipping supplies: The integrated Store lets you buy and re-stock labels, hardware, boxes, mailers, and other supplies. It also provides a convenient place to order free USPS supplies—like priority mail boxes.

Alternatives to

There are alternatives to that may offer different solutions to better fit your business model. We researched the following providers and recommend them as alternatives based on specific business needs, equipment, and overall functionality. Frequently Asked Questions (FAQs)

Bottom Line is a convenient service that offers great value for small businesses and online sellers—particularly those operating out of their homes or small workspaces.

Significant UPS and USPS postage discounts (along with automated shipment notifications and free package pickups) can save independent operators a lot of time. Plus, as your business grows, has the ShipStation integration upgrade to scale with your needs.