We believe that design is best introduced at the earliest possible stage of a project as a designer can add value at the strategic level as well as the tactical implementation level. Depending on where you are in the project, you will require different skills from the selected designer and so it may be worth taking time to think about your current situation, and the status of the project before you embark upon a search for any kind of design resource.
A good place to start when thinking about what sort of designer you need, is to look at the size and the nature of the challenge facing you and the business. Be mindful of any possible implications and effects a new design initiative could have on other parts of the business at this stage, and ensure the right people are involved in kick-off conversations.
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At this early stage, you are not yet trying to decide what the ultimate design output might be in terms of brochure, website or service, but thinking broadly about the sort of help you need.
The next step in beginning to clarify your requirements is drafting a brief (covered in detail in section 2). All designers will want to start from a similar point. They will need some information on the background to your business and to the nature of the project as well as what you will need from them.
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The brief represents a starting point for internal communication and discussion as well as a tool for you to use when searching for and selecting designers, thus ensuring everyone is on same page.
The term ‘designer’ is generally used to cover a range of services and activities and for the most part a well trained and experienced designer will be able to resolve most design issues. However, as in all sectors, some designers specialise in certain types of design or sectors and many agencies may offer more than one specialism.
When making an initial approach to selecting and commissioning a designer, the recommended route is to look for designers that specialise in the type of challenge you have identified and need to resolve. For instance, if you think that you need to resolve issues with your packaging then look for designers who specialise in packaging, rather than a generalist.
The easy way to do this is to look at their portfolio online. If the work examples are mainly packaging projects then it is probably safe to assume that they specialise in packaging design (as opposed to seeing a selection of graphic design projects with just a few packaging examples). You may need different types of designers at different points of the project but it will help your selection process if you focus on core specialist skills initially.
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Designers use a range of terms to describe who they are or what they do.
A simple and perhaps basic starting point for what each is about is as follows:
Finding a designer is easier than you think; once you have thought about the challenge you face, have tried drafting a design brief and identified the type of designer you think you need to help. Naturally the DBA Directory is the first place to look. The Directory will allow you to search by different criteria; each criterion added will narrow down the possibilities available to you from the membership.
Outside of the DBA membership, there are a host of different ways to identify potential designers. Asking colleagues or other business contacts for a referral is one, using the wide range of available magazines and journals that cover each sector of design is another. Using the internet is another route but possibly the most haphazard and time consuming. Many trade associations offer specialist guidance on pitching and agency search and selection for their members. The DBA and partner association ISBA are able to help with this.
Source: https://antiquewolrd.com
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